To encourage businesses to commit to a Corporate Social Responsibility (CSR) process by voluntarily integrating social and environmental concerns.
It’s essential to highlight the benefits they can gain, such as :
Improving their image and reputation among clients, suppliers, investors, employees, banks, local institutions, NGOs, and others.
Enhancing their competitiveness and economic performance by optimizing costs, fostering innovation, and retaining employees.
Reducing legal, financial, and operational risks related to the social and environmental impacts of their activities.
Contributing to ecological transition and social cohesion by meeting societal expectations and respecting human rights.
First concrete actions
To take the first step, companies can choose an area of action that aligns with their sector, strategy, and values. For instance, they may decide to :
Reduce their carbon footprint and energy consumption.
Preserve biodiversity and natural resources.
Promote equal opportunities and diversity within their teams.
Support local or international solidarity or humanitarian projects.
Foster the well-being and health of their employees.
CSR labels
To strengthen their CSR journey and effectively communicate their commitment, companies can seek a label that acknowledges their efforts and results in CSR.
The IDUNN label is an engagement label recognizing a company’s commitment to undertaking its first CSR action. This forward-looking engagement process helps to validate :
CSR Engagement : which reflects the company’s intention to integrate social and environmental issues into its strategy and practices.
CSR Certification : which certifies that the company meets a defined standard or set of requirements established by an independent body.
CSR Distinction : which rewards companies for exemplary or innovative actions in corporate responsibility.
CSR Recognition : which acknowledges the appreciation from stakeholders for the company’s commitment and positive impact.
These terms can be used to describe a company’s first CSR action, applicable to any business willing to take that step.
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